Well, I've only seen bits and pieces of telecasts this season, but saw the most last week (hey, it was football season). Call me "stodgy and old-fashioned", but, to me, there are just some "sacred" parts of a sport you should just leave well enough alone, and naming consecutive strikes happens to be one of those things. In a way, it reminds me of watching "Major League 2" when "Rick Vaughn" was naming his pitches (for those who don't know what I'm talking about, rent the movie) and how absurd that is.
Bowling reminds me of hockey so much at times. Networks (and the idiot commissioner, Gary Bettman) tried to make hockey "fan and family friendly" around the previous lockout (1994) to draw a new audience. The result? Not much better than it was before, I'm afraid. And, in the process, the "die hard" hockey fans (like myself) have felt somewhat alienated because of certain blasphemous ideas (such as the stupid glowing puck FOX tried to do and "curbing" fighting). Give me a break.
Same with bowling. People not even halfway in the know are trying to add "pizazz" to a sport that, honestly, doesn't have a whole lot of pizazz. I am glad, though, that the PBA lightened up a bit and allowed the players to let loose of their emotions more instead of trotting out 5 robots week in and week out. And I think that my golf analogy sticks, too. I don't hear non-golfer commentators like Jim Nantz trying to "jazz up" a telecast by creating "cutesie little names" for shots or amount of strokes. To do that would just be plain wrong.
If someone's going to rename something, then let it be a person who's been involved in the sport for a long time and is a well-recognized figure, not some schmuck with a microphone stuck in front of his yap and a producer barking in his ear about how you commentate a bowling match or golf tournament. If you don't know much about the sport, report what you see. Otherwise can the "cute stuff" and learn.
In a sport, such as golf and bowling, that focuses on the individual and their skills, either you like it or don't. I have yet to hear of anyone hijacking the cable/dish companies and forcing them to only broadcast bowling on every channel, nor have I heard of anyone kidnapping a family at gunpoint to make them bowl 3 games at their local center. It's not a sport for everyone because it's not an easy one to master.
But please, please, please, please, please don't mess with the history or sanctity of the game. I think it's unfair to those who understand the sport for others to feel the need to "dumb it down" or "jazz it up" for the sake of others who don't really respect or understand the sport. If you don't know about it, study it or ask questions or ignore it. I don't think that's a whole lot to ask, really.
"There are no magical balls, just magical bowlers"