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#179141 - 06/19/13 06:26 PM what will become of AMF
Atochabsh Offline
USBC Bronze Coach

Registered: 02/13/01
Posts: 6567
A/S/L: 50/F/California
As you might have heard, AMF is bankrupt and a proposed merger is planned with Bowlmor. The new company would be Bowlmor AMF. However, the head of Bowlmor is more known for his family entertainment centers then supporting the sport of bowling. His concept "Under Shannon’s leadership, Bowlmor changed the bowling alley concept by installing video screens, glow-in-the-dark lanes, and laneside food and drink service. He also eliminated bowling leagues and added sports-themed restaurants to some locations."

So what will now happen to all the AMF houses, will league bowling be eliminated and they all just become a bunch of party houses? One center in our area has 50 lanes, 37 winter leagues, including youth and 1700 bowlers. Can Bowlmor really afford to get rid of them?

Erin

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Registered: Fri Aug 27 2004
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#179143 - 06/19/13 08:14 PM Re: what will become of AMF [Re: Atochabsh]
wronghander Offline
Virtual League Champion

Registered: 04/04/12
Posts: 568
A/S/L: 33/M/NH
According to this article leagues appear to be safe for now. Can't see how they can realistically turn all of the AMF centers into the boutique type center anyhow. Bowlmor has 6 centers now and they are all based in big cities and urban areas where there are a lot of people in their 20s and 30s with disposable income that will go and fill the place up and pay upwards of $8 per game and spend money on food and drinks. The demographics are much different in the rural areas where a lot of the existing AMF centers are located. I don't see them getting rid of leagues at those locations when it's guaranteed weekly revenue for the center.
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#179173 - 06/20/13 09:43 PM Re: what will become of AMF [Re: Atochabsh]
Atochabsh Offline
USBC Bronze Coach

Registered: 02/13/01
Posts: 6567
A/S/L: 50/F/California
until last year we had 5 AMF centers. They closed two last year. We still have to deal with 3 of them.

Erin

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#179174 - 06/20/13 09:47 PM Re: what will become of AMF [Re: Atochabsh]
Atochabsh Offline
USBC Bronze Coach

Registered: 02/13/01
Posts: 6567
A/S/L: 50/F/California
In reference to that comment about the Bowlmor lanes in Cupertino where they say We’re like cosmic bowling,” said Cone, who also oversees the Bowlmor operation in Cupertino. “We have that look all the time.”

I went to that center about a year after it opened. Its in a mall, you would have to drag your equipment through a busy parking garage and through part of the mall. There's a warning sign at the front desk that says "use your own equipment at your own risk". I asked them if they had an oiling machine and the reply was NO. That's a sad state of bowling.

Erin

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#179203 - 06/21/13 04:49 PM Re: what will become of AMF [Re: Atochabsh]
Fin09 Offline
Virtual League Champion

Registered: 01/07/08
Posts: 1159
A/S/L: 51/M/Virginia Beach, VA
I can see areas with several AMF centers (like the 5 or 6 in this area) turning one into a boutique center, and transferring as many of the leagues to other centers in the area. There are open lanes at almost every center at night during the week, so it may help fill lanes that would otherwise go unused. Completely walking away from existing leagues would be unwise.
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#179207 - 06/21/13 06:12 PM Re: what will become of AMF [Re: Atochabsh]
Atochabsh Offline
USBC Bronze Coach

Registered: 02/13/01
Posts: 6567
A/S/L: 50/F/California
In the last two years we have lost three centers. Most of our centers are full from 6pm to 9:30pm every night, no open play available. And you are right, when those centers closed down the leagues squished to get into the other centers, except a few. The result, unfortunately is that we took a big hit on bowlers. Whenever a center closes there are always a number of bowlers that do not move on to another center and just quit.

Erin

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#179218 - 06/22/13 01:43 AM Re: what will become of AMF [Re: Atochabsh]
JBenny Offline
League Bowler

Registered: 02/28/10
Posts: 55
A/S/L: MD
It's all about the $$$$. If the centers remain profitable I'm sure they will remain untouched. If the business drops they will close and put something in that will bring in more money. It is sad for the bowlers that will be effected, but if you weren't attached to bowling and you thought there was more money to be made elsewhere , wouldn't you explore these options...

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#179237 - 06/22/13 08:47 PM Re: what will become of AMF [Re: Atochabsh]
rrb6699 (RayRay) Offline
Virtual League Champion

Registered: 06/07/13
Posts: 513
A/S/L: Single/male/FL
i bowl at an AMF house. They give you free practice for bowling in a league. i bowl in a fun league and get 2 hours of practice every friday morning, i can bowl 2 hrs (extreme bowling, but, good practice on how to focus), and every weekday from 10am - 5pm it's all you can bowl for 5.00. as much as i try to bowl i can t afford the "boutique" houses that charge 3.50 per game or 10.00/hr to rent a lane (24.95 on weekends). i pay to bowl in a fun league and consider it practice. in return i get these benefits i mention. at times, i can even get the lane man to set up shots if i go to a tournament. well worth it just to be able to try and stay sharp. yes, it will affect me as a bowler if they close down. i will still have to bowl, but, it will cost me more. maybe i can 'get in' with the new company (maybe BowlMor?) and see if they will run specials for open bowling, but, that is unknown at this point. if some houses close down, maybe i can buy a pair of lanes and get them instlled at home!!

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#179247 - 06/23/13 01:29 AM Re: what will become of AMF [Re: rrb6699 (RayRay)]
Atochabsh Offline
USBC Bronze Coach

Registered: 02/13/01
Posts: 6567
A/S/L: 50/F/California
<<i bowl in a fun league and get 2 hours of practice every friday morning, >>

who has time to practice Friday mornings? Everyone I know is working Friday mornings.

Erin

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#179257 - 06/23/13 12:28 PM Re: what will become of AMF [Re: Atochabsh]
wronghander Offline
Virtual League Champion

Registered: 04/04/12
Posts: 568
A/S/L: 33/M/NH
I think that's the point. They want people to use the practice when there is less traffic at the bowling center. Makes me wish I had an AMF center in my area. At my local house I pay $2.25 for practice games as a league bowler and I practice on Friday mornings anyway.
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