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#170698 - 09/05/12 11:13 AM Re: Global gone from the Tour [Re: VampyreBowler]
champ Offline
Virtual League Champion

Registered: 11/30/10
Posts: 2144
A/S/L: 32/M/AZ
I wonder what the PBA is doing to try to help itself. We know they pay to be on TV, rather than being paid. We know they are slotted during NFL games, and if they were going to get any viewership at all, it wouldn't be during football. We know sponsors don't want to jump on board because there is no TV viewership, and because the PBA has been a sinking ship since the mid to late 90s.

Sooner or later the PBA will have to accept that unlike football, or tennis, or golf, non-participants of bowling don't tune in to watch...and with a reduced number of bowlers year after year, they'll never have the viewership base to draw in sponsors. (And though they've been trying to fool themselves like the rest of the industry, a once a year cyber bowler is not a participant.)

For years, the PBA has tried to re-invent professional bowling to appeal to a larger market...instead they need to re-invent the professional bowlers association if they want to survive.
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#170699 - 09/05/12 11:15 AM Re: Global gone from the Tour [Re: VampyreBowler]
VampyreBowler Offline
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Registered: 09/23/09
Posts: 506
A/S/L: 45/Male/Thurmont, MD
But which companies would sponsor the pba? Most the people that watch the pba are the more hardcore bowlers. Your average open bowler probably doesn't even know that there is bowling on TV.
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#170700 - 09/05/12 11:31 AM Re: Global gone from the Tour [Re: AmpleSound]
B-Hammer Offline
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Registered: 04/19/09
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Originally Posted By: AmpleSound
until the PBA opens the floodgates for bigger and better sponsors, then it will continue to be a Professional Sport that is struggling to survive...


Those gates are open, there just isn't much in the stream.

Sk8 is correct, for equipment to be used it has to be officially licensed by that sport.

With that said their is no shortage of quality equipment for the bowlers to chose from, and while some of the bowlers will complain about not being able to use their previous brand, the best bowlers will still be the best.

Maybe the PBA can do more to promote the brands that make the shows like have their ball reps or another bowler from that brand sit in the booth for a few minutes and talk about the brand.

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#170702 - 09/05/12 11:54 AM Re: Global gone from the Tour [Re: VampyreBowler]
champ Offline
Virtual League Champion

Registered: 11/30/10
Posts: 2144
A/S/L: 32/M/AZ
Originally Posted By: VampyreBowler
But which companies would sponsor the pba? Most the people that watch the pba are the more hardcore bowlers. Your average open bowler probably doesn't even know that there is bowling on tv.


That's the point I was trying to make. Open bowling types don't know the PBA is on TV, and if they did, they wouldn't tune in to watch it. If the PBA is going to stay on TV, its up to them to find the sponsors. If I were in charge, I'd be trying to figure out how to make money without being on TV. TV is ancient technology, considering how powerful the internet can be. I'm not marketing specialist, but it doesn't take one to know that its a losing battle forcing the PBA to be on TV, and with a good marketing specialist on their side, they could probably do better without it.
_________________________
Nowadays, I open bowl practice and go to Nationals every year.

USBC Open personal bests: 226/602/1690
USBC Open career average: 174.66 (45 Games)

See you in Reno 2020!

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#170704 - 09/05/12 12:08 PM Re: Global gone from the Tour [Re: champ]
B-Hammer Offline
Legend

Registered: 04/19/09
Posts: 1818
A/S/L: 30/M/Bellingham WA
Originally Posted By: champ
I wonder what the PBA is doing to try to help itself. We know they pay to be on TV, rather than being paid. We know they are slotted during NFL games, and if they were going to get any viewership at all, it wouldn't be during football. We know sponsors don't want to jump on board because there is no tv viewership, and because the PBA has been a sinking ship since the mid to late 90s.


The PBA actually had/has better numbers then Hockey for non-playoff games on cable. The problem is the people watching PBA broadcasts aren't buying what the advertisers are pushing. Or what they are buying needs to be purchased in such a quantity that it needs a massively bigger audience. Like a car manufacturer wouldn't care if only 100 people watched a show if all 100 of those people bought their car, but for a beer manufacturer you'd need thousands of people buying that beer for them to get ROI.

The PBA really does need to find a new time slot because with the time slot that it's at, it's viewership which I'm guessing also really likes football, is more likely to DVR the pba broadcast then to watch it live. Anything watched lived (sporting events for sure) earns extra points with the sponsors simply because you can't skip through the ads.

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#170708 - 09/05/12 01:13 PM Re: Global gone from the Tour [Re: sk8shorty01]
Dennis Michael Offline
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Registered: 12/11/05
Posts: 9807
A/S/L: M/Barrington, Ill
Originally Posted By: sk8shorty01
Other sports do mandate payments and contracts with companies for their equipment to be used as well, its not just bowling.

The NFL just signed a huge contract, which including a payment to the NFL, with NIKE to be the official apparel company for the teams uniforms and sideline gear. The company prior to them was REEBOK and they were outbid this time around.



This is totally different. You are talking about uniforms. I'm talking about equipment.

Let's ezuate this to Golf, where there are many golf club companies, sponsoring players and providing equipment. Yet, none of them have to pay juice to the PGA. And, golfers are not allowed to have labels, insignias, etc on their shirts. They may wear a golf cap or a tagged shirt, but not the names of their clubs, balls, grips, shoes or any other form of advertising.

My nephew is a Pro Golfer, sopnsored by Callaway. He does wear Callaway labeled shirts and visors, and of course, uses his free set of callaway clubs. but, Callaway doesn't have to pay the PGA for his use of equipment.

If a bowling company wants to sponsor a bowler, they should have that right without any payment to the PBA.
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#170713 - 09/05/12 03:54 PM Re: Global gone from the Tour [Re: Dennis Michael]
FruitFly Offline
Action Bowler

Registered: 03/23/11
Posts: 262
A/S/L: 29/M/Kiel, Germany
It'll soon be only brunswick, strom and they affiliated companies I'd say. And this is clearly a management problem.
Just lay off the whole head staff and leave it in the competent hands of the UBA (Underground bowling association).
They know what (modern) viewers want to see.
Drama and fun on a regular basis.

If the sport shall survive they need to change the audiance.


Edited by FruitFly (09/05/12 03:54 PM)
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#170716 - 09/05/12 05:10 PM Re: Global gone from the Tour [Re: FruitFly]
champ Offline
Virtual League Champion

Registered: 11/30/10
Posts: 2144
A/S/L: 32/M/AZ
Originally Posted By: FruitFly
If the sport shall survive they need to change the audiance.


They've tried that, a few times. In the 90s they had arena bowling, with exciting intros complete with black lights, fog machines, rock music, and edgy personas. They wanted to make it more exciting, and combined with the scorefests that the shows turned into in the 90s, the rating continued to plummit. They've also tried to make the image less about beer and smoking, and more about professional, white collar athletes, much like golf, but that hasn't grabbed any attention either. Bowling is the game of the blue collar, the every-man's game. It always has been, it always will be, and they need to further embrace it rather than attempting another identity crisis type change to grab viewers they're never gonna get.
_________________________
Nowadays, I open bowl practice and go to Nationals every year.

USBC Open personal bests: 226/602/1690
USBC Open career average: 174.66 (45 Games)

See you in Reno 2020!

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#170718 - 09/05/12 07:29 PM Re: Global gone from the Tour [Re: VampyreBowler]
metguy Offline
Legend

Registered: 03/12/11
Posts: 1108
A/S/L: 46/m/waverly iowa
I think Global's dropping from the tour should come as no surprise. During tough economic times, companies have to make tough decisions. The middle class americans are struggling and that is the base of bowling. Leagues are feeling it and so are the companies that supply the sport.

It used to be that everyone was on a fairly even playing field. Pick up ball, point it, and throw. Every ball out there was pretty much the same as the next. It was a simplistic game back then. Todays game is everything but simplistic. You have multiple style covers with weight blocks, multi-layers oil patterns, and reactions that some can attain while others can't. Techniques have evolved also, it has become very complicated. The cost has skyrocketed while the gap between the average bowler and todays technology has widened. No longer can the average person walk onto a league and compete (without the handicap).

The trash talking has also not been good for the sport. It's a form of bullyism on the emotional level. League bowlers aren't kids, and they don't have a problem with finding another sport to occupy their time.

Before the sport implodes it might be a good idea to reel it back in some and let the base catch up with technology. It serves no good to invest in the R&D if nobody can understand it.
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#170719 - 09/05/12 08:46 PM Re: Global gone from the Tour [Re: VampyreBowler]
10PinGaloot Offline
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Registered: 05/19/09
Posts: 2094
A/S/L: 65/m/ Woodburn, OR
PBA, NFL, MLB - they're all the same thing. Privately held corporations trying to make a profit for their owners.

They care about one thing only - money. Period. Is that so bad? If you think so, don't watch their shows.

I for one enjoy watching bowling. And I get my money's worth every time I watch it on YouTube.


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