Despite the ongoing love-hate relationship some people have with Jason Belmonte, I can't think of a more visible promoter of both the sport of bowling, or himself. He's done a great job using social media, as well as traversing three continents. As a younger guy, his own performances and the way he comes across have been enormous benefits to the sport, and the PBA.
Whenever I bring up the subject to other bowlers, his current name recognition is leaps and bounds ahead of anyone else, PDW is probably second. As is the case in every sport, you have marketers and you have players. You have John Daley's in golf, and then you have a more polished star in Belmo.
What I like about him is that not only does he pop up in venues such as local leagues, promotional "fun" outings, but in the grudge match against Sean Rash. He's both creative and cleverly funny. He's also desperately needed in a sport that has such dynamic personalities as Walter Raye Williams Jr. and Norm Duke.
If anyone on earth was going to be used for promotional purposes, it would and should be Belmo. People are actively involved in his informative FB page, an he's actually far more diverse outside of the bowling world.
High League game: 290
High League Series: 768
High Tournament Series 723
Arsenal so far: [all 15#]
Roto Grip Hustle Ink
Hy Road X
Roto Grip All Out Show Off
Storm Hy Road Pearl