A bowler can grab any jersey he likes out of his closet to wear on the telecast that day, as long as it meets the PBA's licensing requirements. A football player is required to wear the exact same uniform as his teammates every week. He doesn't have the choice of wearing his Reebok or Nike jersey. There is leeway on shoes, of course, but that's the only visible part of his uniform that is not required to be identical to the rest of the team.
I know the PBA's marketing department is constantly looking for sponsors, so there's no point asking "why not So and so?" what I find unacceptable is that there is no beer sponsor, no automobile sponsor, and no real tech sponsor. Look at what we have (and have had recently)- Barbasol, Geico, Lumber Liquidators, and "as seen on TV
" infomercial type products. Bowlers load up their Ford Explorers, hit the McDonalds drive thru (or Burger King, Wendy's, Arby's, or Taco Bell), and drink Miller Lite or Bud Light while bowling. None of them sponsor bowling. If every center was required to donate $.05 for each beer they sold to the PBA, sponsorship would probably be a non-issue. I doubt most bowlers would really notice the difference when they were settling up their bar tab at the end of the night.