I wonder what the PBA is doing to try to help itself. We know they pay to be on TV, rather than being paid. We know they are slotted during NFL games, and if they were going to get any viewership at all, it wouldn't be during football. We know sponsors don't want to jump on board because there is no tv viewership, and because the PBA has been a sinking ship since the mid to late 90s.
The PBA actually had/has better numbers then Hockey for non-playoff games on cable. The problem is the people watching PBA broadcasts aren't buying what the advertisers are pushing. Or what they are buying needs to be purchased in such a quantity that it needs a massively bigger audience. Like a car manufacturer wouldn't care if only 100 people watched a show if all 100 of those people bought their car, but for a beer manufacturer you'd need thousands of people buying that beer for them to get ROI.
The PBA really does need to find a new time slot because with the time slot that it's at, it's viewership which I'm guessing also really likes football, is more likely to DVR
the pba broadcast then to watch it live. Anything watched lived (sporting events for sure) earns extra points with the sponsors simply because you can't skip through the ads.