The big issues for those smaller companies is that they aren't getting exposure even on TV
because the majority of the small companies cannot gain interest from the bigger pros, at least not the ones making TV
So these small companies can't get big names on TV
and have to pay the same price as the bigger companies, not only that but the smaller companies cannot spend the money on R&D that the big boys do so they are behind in technology as well.
Companies like Global, AMF, Morich, etc just cannot keep up with the money Brunswick, Ebonite and Storm are throwing out at new products and big name bowlers.
Think of the list of bowlers that bowled for Global and how much money they were spending to watch them miss cuts and get knocked out in match play early.
Haugen was their biggest name and he rarely makes TV
Voss is a huge name but hes not really a threat to make TV
And Robert Smith was a good bowler but considering I have only seen him make a singles title TV
finals twice in my entire time bowling he isn't bringing exposure either.